Noelia Amodeo is a forward-thinking leader and successful entrepreneur in the digital technology sector, renowned for her ability to drive innovation and leverage disruptive technologies to create profitable businesses. Over her 24+ year career, she pioneered significant technological shifts, including micropayments for digital goods, mobile services, social networks and programmatic advertising. Today, she is particularly motivated by the challenge of ensuring that technological progress serves humanity and positively contributes to our society.
With a global perspective, she managed very dynamic teams and markets across five continents, always leading with integrity and transparency. She founded and led Mediasmart Mobile as CEO - an AI driven SaaS platform in the AdTech space - and she orchestrated its acquisition by the Affle Group in Singapore, successfully completing a 4 year earn-out period post-transaction and serving on the boards of the publicly traded Affle (India) Limited, and the Ireland based subsidiary Jampp. Her history in executive roles includes serving as VP of Marketing and Business Development for webOS at Palm (an HP subsidiary), as VP of Mobile at the social network hi5, and as Managing Director of Buongiorno USA, a leading mobile value-added service provider. Starting her career at iPIN Transaction Systems in San Francisco in ’99, she gained very early exposure to internet-based businesses, setting the stage for her future work in emerging technologies.
A Fulbright Scholar, she holds a Bachelor's Degree in Physics (major in optical communications) from Santiago de Compostela University, a Master in Electrical Engineering from Stanford University and a Certificate on Corporate Governance from IESE. Her unique blend of technical expertise and strategic leadership makes her an ideal candidate for any company looking to spearhead innovation and embrace new technological frontiers.
