Noelia Amoedo is an entrepreneur, NED, public speaker, teacher and advisor, leveraging her experience in the digital technology sector to ensure we develop technology that serves society. With NODEOM, she supports companies developing or deploying AI technologies to increase their competitive advantage by intentionally placing people at the center of their decision-making processes, and embracing uncertainty through complex system frameworks.
Over her 25+ year career, she has pioneered significant technological shifts, including micropayments for digital goods, mobile services, social networks and programmatic advertising. She managed very dynamic teams and markets across five continents, always leading with integrity and transparency. She founded Mediasmart Mobile as CEO - an AI driven SaaS platform in the AdTech space - and she orchestrated its acquisition by the Affle Group in Singapore, successfully completing a 4 year earn-out period post-transaction and serving on the boards of the publicly traded Affle (India) Limited, and other subsidiaries. Her history in executive roles includes serving as VP of Marketing and Business Development for webOS at Palm (an HP subsidiary), as VP of Mobile at the social network hi5, and as Managing Director of Buongiorno USA, a leading mobile value-added service provider. Starting her career at iPIN Transaction Systems in San Francisco in ’99, she gained very early exposure to internet-based businesses, setting the stage for her future work in emerging technologies.
A Fulbright Scholar, she holds a Bachelor's Degree in Physics (major in optical communications) from Santiago de Compostela University, a Master in Electrical Engineering from Stanford University and a Certificate on Corporate Governance from IESE.
